Steve Ardo
bandlogos_site.jpg

Logo Design

My approach to logo design began by incorporating hand-drawn letters with illustrations opposed to using digital typefaces. I found that this approach offered a more organic creative process with designing letterforms and a lot more freedom in how they interact with one another. This initial practice, however more experimental, gave me a much better understanding of how type should compliment and “fit together” in a final design.

01_flowerhouse.jpg
02_shevy.jpg
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03_hangbobewell.jpg
04_accidentals.jpg
07_localpunk.jpg
08_SOY.jpg
05_northrup.jpg
09_noctis.jpg
10_diamond.jpg